Success story
  • 79%

Graudupes

The primary aim of this case study was to design a user-friendly and intuitive website that would rejuvenate online sales and, crucially, elevate the overall customer experience.
About Graudupes
Through our research, we developed a clear understanding of Graudupes’ customer base. Our users were tea enthusiasts seeking high-quality, unique blends and tea-related accessories. They valued ease of navigation, detailed product information, and a seamless shopping experience.

The challenge

Graudupes was grappling with a significant challenge: a lack of online presence and an unimpressive user experience on their website. Their website was antiquated, difficult to navigate, and lacked comprehensive information about their tea blends and accessories. As a result, potential customers struggled to find what they were looking for and frequently left the site without making a purchase.
Services Used:
STRENGTH IN NUMBERS

Business impact

the Graudupes website redesign was a testament to the power of user-centric design. By addressing pain points, understanding user behavior, and implementing thoughtful solutions, we transformed a struggling online platform into a thriving e-commerce hub for tea enthusiasts.
Increased Online Sales %
Increased Online Sales
Enhanced Customer Satisfaction %
Enhanced Customer Satisfaction
Reduced Bounce Rate %
Reduced Bounce Rate
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Increased Online Sales %

Increased Online Sales

Enhanced Customer Satisfaction %

Enhanced Customer Satisfaction

Reduced Bounce Rate %

Reduced Bounce Rate