What is motion graphics?
Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.
Ever since motion graphics first entered the scene, there’s been a debate about the line between them and full animation. The opening credits of Hitchcock’s Psycho is an early example of motion graphics, where the marriage of sound, motion, and graphic design come together exceptionally well.
Motion Graphics is a term we often use in our posts and our work. For those that are inside the industry, it can be easy to understand what we are talking about. But if you just arrived here, or are starting in the Motion Graphics world, you probably may have asked yourself once in a while what does Motion Graphics really mean? Especially, when you see it referenced in different ways, like just Animation.
I’ll make things clearer for you now, so you can be on board with us for our following conversations.
Like it was in the Cinema, since the technology advanced, Motion Graphics has reached the most important era of its existence so far. The amount of video content and screens we have nowadays is the perfect match for the growth of the field.
Internet, TV, Cinema, mobile apps, video games… all of them become alive through Motion Graphics. Every text, every graphic you see moving in any of those platforms and any media, is conceived by the Motion Designer work. As technology grows, we will see a lot more space for Motion Designers to work. Humans are attracted to movements. Not only that, we also learned and experienced that it’s essential to send the most effective message.
What are the characteristics that we have regarding motion graphics ?
– Motion Video
– Motion Photo
Traditionally, video motion analysis has been used in scientific circles for calculation of speeds of projectiles, or in sport for improving play of athletes. Recently, computer technology has allowed other applications of video motion analysis to surface including things like teaching fundamental laws of physics to school students, or general educational projects in sport and science.
In sport, systems have been developed to provide a high level of task, performance and physiological data to coaches, teams and players. The objective is to improve individual and team performance and/or analyse opposition patterns of play to give tactical advantage. The repetitive and patterned nature of sports games lends itself to video analysis in that over a period of time real patterns, trends or habits can be discerned.
Motion Photo puts a little context into the making of the shot by letting you capture a few seconds of action leading up to when the shutter button is released. It even allows you to pinpoint which moment you want to preserve as the still frame. Also, when it comes to sharing photos with friends and family, you have the option to share the Motion Photo as a video file.
Since infographics exploded onto the graphic design scene about ten years ago, they’ve become a staple for communication in classrooms, in the workplace, and across the web.
But if you’re new to the world of design, the term infographic might still be foreign to you.
Infographics are a valuable tool for visual communication. The most visually unique, creative infographics are often the most effective, because they grab our attention and don’t let go.
But it’s crucial to remember that the visuals in an infographic must do more than excite and engage. They must help us understand and remember the content of the infographic, as seen in this infographic