Logo
Logo design brief is essential in creating a unique and memorable business logo. The brief must have the details that would help a graphic designer in picking the right design elements. But not all the business owners or clients and designers know how to get the brief done in a precise way.
A logo designer must have complete information on the desk before setting out to create the design. Business owners or clients should be providing the details to the designer. Without a design brief, creating something worthwhile is not possible. You will end up having a logo that has no purpose, if there is no design brief to follow.
What Is A Design Brief?
A design brief contains the details that are good enough to guide the designers to create a particular design. The brief is aimed at gaining the desired results.A design brief can be written in varied ways.
This is the reason that both the designer and the client must understand what is being provided in the brief. As a business owner or client you should deliver all the essential details that would help to create the desired impact on the design.
Here Are Some Key Tips For Writing Logo Design Brief For Small Businesses
01. Provide Details About Your Business
Most clients think that a logo design brief is all about providing information about the visual aspects of the design required. So, they end up giving the guidance regarding colors and typeface or symbols and images to be included.
They fail to make the designer understand why they need the logo design. But that is actually the most important aspect of the brief. Give as much background information as you should. Give information about your company, target customers, your industry, and market also.
You should be presenting an overview of your company in the logo design brief. The designer does not know your company and business. So, specify the category of your business and industry, and tell also about the products or services you produce. Give a clear picture of what your company does.
Here are some points:
- Give details of your product including your manufacturing process
- Make sure that you describe your target audience
- Say something vital about your target market and industry as well,Your logo design brief must clearly mention your target market. The designer must know about the customers who are buyers of your products or services. The logo designer will keep your market and the customers in mind during the selection of design elements such as colors, fonts, etc. to please and represent your audience.
- Tell the designers about your brand values. These values are often represented in design elements. Tell the designer about anything that is unique about your business. This is important to create a brand through your design. The designer will use this information for selection of elements so that a unique logo can be ensured for your business.
- Make sure that your logo design brief provides necessary information about your competitors. This is crucial information since you need a unique logo that stands out. You can market your business and compete with others through such a unique logo that does not resemble with logos of your competitors.
- Give your company name which many overlook. You can even tell how you want the company name to be presented in the logo design. You can also specify the letters, space between the words, etc.
- If required, give the designers your company slogan as well that you want to be incorporated in your logo design.
Overall, give as much specific information as you can in your design brief for a business logo. The details are of great use for the designer to come out with a unique logo that helps your business grow in the competitive market.
02. Be Specific About Your Logotype And Style
Which type of logo do you want for your business? Do you want an abstract mark logo or an emblem? Or, is a wordmark good to represent your business? There are many logotypes. You should specify one logo style for your designer, if you have it in your mind. This information in the design brief will save a lot of time of your graphic designer.
In case you are not aware of the logo styles or formats, you can ask your designer to give his/her opinion. A logo style can be vintage, minimal, flat or skeuomorphic. A mutual discussion between the client and designer over the style can help in this regard.
03. Give Your Choice Of Colors
Designers want to know about the colors a client wants in a logo. Colors are used to make a logo look a great visual that attracts viewers at first glance. In fact, a perfect use of colors can make a logo stand out in the crowd. Experienced designers always lay emphasis on choosing only the relevant colors for a business logo design.
