For some, influencers can recall Instagram. However, the digital marketing community is getting used to this term being used in platforms like LinkedIn.
LinkedIn seems not that fun and colourful. Besides, it doesn’t have to be that boring. Digital marketing influencers make you stay updated with the new trends as well as providing interesting key points for your marketing strategies.
Effective Marketing with The Influencers on LinkedIn
Many LinkedIn users may have started this platform to seek jobs or find talents. After the social media platform developed its structure and algorithm, the user-experience also changed. It has become an online learning place with LinkedIn Learning and a medium to become a blog author.
Moreover, creating LinkedIn content has become essential. When you share the ideal post, it is not enough. You should also look for ways to reach more people. Well, digital marketing influencers on LinkedIn have experience. They engage with industry representatives, including decision-makers and marketing specialists.
Being a part of the network of LinkedIn influencers means that you can also learn from their experiences. You can discover ideas for your LinkedIn marketing strategy as a digital marketing agency owner, a startup founder, or a digital marketing expert on a career journey.
12 Digital Marketing Influencers on LinkedIn
Influencers on LinkedIn, vetted experts, offer priceless resources and create useful content for companies wishing to meet the right audience.
Here, we have shared the top 12 digital marketing influencers on LinkedIn. Join their community and know better what to do with your digital marketing strategy.
- Whitney Johnson
- Clara Shih
- Brian Solis
- Larry Kim
- Simon Kemp
- Scott Stratten
- Ryan Robinson
- Joanna Wiebe
- Bernie Borges
- Heidi Cohen
- Jennifer Polk
- Julian Juenemann
Whitney Johnson is the CEO of human capital consultancy WLJ Advisors.
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She has worked at Fortune 100 companies, been an award-winning equity analyst on Wall Street, invested with Harvard’s Clayton Christensen, and coached alongside the renowned Marshall Goldsmith. Furthermore, with 1.8 million followers on LinkedIn, she was selected as a Top Voice in 2018.
Whitney’s powerful portfolio makes her understand how companies work, how investors think, and how the best coaches coach.
Clara Shih is an entrepreneur in California. She has social selling and human-centric digital experience. In addition, she can help you to reimagine the future of work.
Being a follower of her on LinkedIn means that you will know more about customer convenience, driving innovation and leadership from her interviews.
Brian Solis is Global Innovation Evangelist at Salesforce. Also, he is an 8x best-selling author, a keynote speaker, digital anthropologist and a futurist.
He has studied Digital Darwinism to understand the impact of disruption on businesses, markets and society for more than 20 years. Plus, his research focuses on digital transformation, CX, experience design, innovation, the cognitive enterprise, and “the future of” industries, trends and human behaviour.
Scroll down on his LinkedIn page and explore more about marketing and the future of the digital world.
Larry Kim is the founder of MobileMonkey and WordStream, Inc.
He is ranked as the #8 most popular author on Medium, and he is a contributor to CNBC and Inc. Magazine.
If you are also interested in AdWords, Facebook Ads, entrepreneurship and startups, he is the right influencer to follow on LinkedIn.
Simon Kemp is the CEO of Kepios. He helps you make sense of digital trends. He has already worked with many of the world’s most admired brands, including Unilever, Google, Coca-Cola, Nestlé, J&J, and Diageo. Plus, he is a regular speaker at conferences and events across the globe.
What’s more, millions of people in more than 230 countries read his marketing books, guides, reports and watched his videos.
Keep an eye on his LinkedIn to catch up with digital marketing by following digital stats, marketing demographics and social media strategies.
Scott Stratten is the creator of UnMarketing. He is also one of the leading speakers and authors when it comes to helping audiences embrace the age of disruption.
Moreover, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like 3M, PepsiCo, Walmart, Adobe, IBM, Microsoft, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity.
Ryan Robinson is a content marketing consultant, contributor at Forbes & Fast Company and mentor at 500 startups. He is expert at marketing strategy, content marketing, entrepreneurship and online marketing.
He also teaches over 500,000 monthly readers (and 250k email subscribers) how to start a blog and grow a profitable side business on his blog, ryrob.com.
Joanna Wiebe is the original conversion copywriter and creator of Copyhackers.
Companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO have trusted her to optimize their copy for nearly 15 years. Also, she has coached the copy of more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies and indie establishments.
She has recently partnered with LinkedIn Learning to develop a new course for their heaps of online students.
Let’s get started following her for inspiration about content marketing for startups and more.
Bernie Borges is a chief customer officer, podcast host and a voice over actor. He also exceeds expectations for B2B sales and marketing leaders.
He has focused on customer acquisition, starting with sales roles, followed by numerous marketing roles throughout his entire career.
Today in 2021, he thinks that the spotlight is less on Customer Acquisition Cost (CAC) and more on Customer Success (CS) for profitable growth.
Heidi Cohen is the chief marketing officer at Actionable Marketing Guide. She helps brands and businesses to meet your audience’s needs and wishes based on your unique talents within the context of voice.
Her expertise includes omnichannel marketing, digital marketing, voice marketing, content marketing, social media and direct marketing. What’s more, she develops consensus and community to build strategies for brands and businesses.
Jennifer Polk is a VP Marketing, Chief of Research and CMO Advisor.
She is an innovative and accomplished executive having a history of overseeing the development, management, and marketing of digital products.
Furthermore, she is adept at advising CMOs and marketing leaders on strategies to maximize value through digital commerce strategy, targeted messaging, and personalized digital experiences.
Julian Juenemann teaches marketers the data-driven way of digital marketing as the founder of MeasureSchool.com.
You can follow him on LinkedIn if you are eager to learn more about marketing analytics.
The Role of LinkedIn in Your Marketing Strategy
Digital marketing influencers on LinkedIn also shows you the effective use of the platform for your business. They know about branding, content marketing, storytelling, SEO and more topics that you need to be aware of for good marketing solutions.
With 722 million members, LinkedIn is a great platform with a specific business focus and with an audience that is easier to target.
By following the tips shared by digital marketing influencers on LinkedIn, you can get insights to build brand awareness and learn how to be effective for lead generation.
You can also learn from their LinkedIn marketing strategy and how they grab the attention of top-level executives.
Least but not last, LinkedIn also offers opportunities for B2B marketers. Learn tactics from influencers and have a deep understanding of your target audience.
Let LinkedIn digital marketing influencers carry your career to a better place using the maximum benefits of the platform and knowledge shared by them.