Designing

November 12, 2021 2022-04-08 23:26

Branding

A recognizable and loved brand is one of the most valuable assets your business will ever own. We design logos, Brand guidelines, Packaging, and take care of your brand naming and story, that will support your brand message across multiple platforms.
image 1
What are branding services?
Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.
Branding services include:
Questions and Answers

Frequently asked questions by customers

01
What are branding services?
Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.
02
Why The need for professional branding services?
Many business owners make the mistake of only thinking of their brand after their business or products launch. Even the company logo is often forgotten. When the realization of the need for a logo finally dawns, many businesses either retain the services of freelance designers or buy a pre-designed logo online. Most believe that it does not matter. By the time reality sets in, the damage is done. You do not get a second chance to make a first impression, and your logo is often the very first thing someone will notice about your business.
03
Is Branding Useful for audience?
The very first step in creating a brand differentiator is knowing and understanding your target audience, their preferences, and their persona. The more specific you can be in terms of gender, age, socio-economic profile, preferences, interests, etc., the better you can target the audience. Typically defining a target audience persona also involves giving them imaginary names and histories.
04
What about defining the value proposition?
Once you know whom you are targeting, you need to determine why that audience would want to do business with you. What unique values does your business have that would make your audience prefer you over your competition. This value proposition can then translated into:
* A business vision.
* A mission statement.
* Promotional tag lines and marketing slogans.
* Internal communication messages
* Brand messaging guidelines, etc.
Your marketing efforts need to align with these value proposition statements you create for your brand.!!

Dark

Light

Dark

Light